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Explore This IssueApril 2018
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“One thing I see people doing too little of in our profession is interacting through social media,” says Dr. Sufka. He stresses that rheumatologists need to realize, however, that their patients are very engaged online. He notes that among those rheumatologists who are active on social media, Twitter is where you’ll most likely see them engaging.
Sharing Practice Information
Dr. Sufka says he gets about 60% of his practice information, including updates on treatment options and changes in payment policy, through social media and online sources, such as in individual and group Twitter conversations with colleagues.
As a member of the ACR’s Committee on Marketing & Communications (CMC), Dr. Sufka is using his social media savvy to help refine ways that members can access practice resources.
One of the biggest committee projects he has worked on involved updating the College’s digital patient education resources, which the ACR provides to members to share with their patients.
“It’s important for rheumatologists to have accessible information on treatments, conditions and other aspects of care that can be easily shared with patients,” Dr. Sufka says.
He also worked with the ACR to host a press conference on research presented at the 2017 ACR/ARHP Annual Meeting, and he continues to work with committee members to shape ongoing communication strategies for the College’s annual Rheumatic Diseases Awareness Month each September.
The CMC is very involved in ACR activities as a whole, picking and choosing the right information to send to members that helps them learn about College activities and practice information, without overloading communication frequency, Dr. Sufka shares.
“We have a really engaged group who looks to e-communication for information that informs their practice.” To further leverage this engagement, he and other committee members are exploring innovative ways to connect with members through social media outlets, such as Facebook and Twitter, while also refining the College’s established presence on social media and email communications.
Connecting the Community
“Its fun to help others get involved,” Dr. Sufka says. He recently reached out to a member through Twitter who had presented at the Annual Meeting to ask how he might want to get involved in the College. This member is now volunteering in ACR educational work. “With only around 4,800 rheumatologists in the country, it’s important that we get involved in ways that help our practice and our patients.”