A website provides visitors with a first glimpse of your practice. “Whether you like it or not, people will learn about you and judge you based on your website,” says David Borenstein, MD, MACR, MACP, rheumatologist and partner, Arthritis and Rheumatism Associates, and clinical professor of medicine, Division of Rheumatology, Department of Medicine, The George Washington University Medical Center, Washington, D.C. Use a website to put your best foot forward and set yourself apart from other practices.
Explore this issueAugust 2015
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A website also contributes to a practice’s credibility. “Potential patients expect professional practices to have a website—and an impressive website at that—and can be wary of practices that do not have at least a basic online presence,” says Gwendolyn Gainer, founder and creative director, Teramark LLC, Frederick and Bethesda, Md.
After all, we now live in a digital age. “Many patients no longer search the Yellow Pages, they go straight to the Internet to find a practice,” says Justin Peng, MD, also a rheumatologist and partner at Arthritis & Rheumatism Associates. In particular, they want to obtain information regarding a physician’s credentials, services, locations and accepted insurances, as well as trustworthy educational and evidence-based information.