Everyone knows there is one rule in real estate. Whether you want to build a skyscraper or locate a rheumatology office, that rule is location, location, location. But what if that location is rural? Then what?
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Rheumatologists seeking to open their doors in a rural or underserved area need to approach their site selection for a physical office with the specific needs of their clientele in mind, says Wendy Welch, PhD, director of the Graduate Medical Education Consortium of Southwest Virginia, which looks to recruit and retain local doctors in its rural corner of the state.
“Think about the donut hole in rural population,” Dr. Welch says in an email interview with The Rheumatologist. “Where is the aging population likely to stick? … If you chase the younger crowd, you will have a revolving population.”