Take the time to create an online personal brand. Activate privacy settings if you belong to social networking sites or post a blog. Try to stack the deck in your favor by posting information about yourself and your practice on reputable business Web sites, and take the time to share your insights by posting useful information and advice on medical forums centered on clinical subject matter as well as on patient sites.
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Explore This IssueNovember 2009
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If you would like more information about monitoring and maintaining your digital footprint, contact Itara Barnes at [email protected].