Using social media goes beyond self-promotion, says David Deutsch. “If you can give prospective patients something that changes their lives, they will care about you.” A few thoughts on social media and rheumatology practices…
The American College of Physicians and the Federation of State Medical Boards has issued its first formal views about how physicians should meld online technology with medical professionalism. (posted June 27, 2013)
Social media presents an opportunity to enhance the visibility of your practice, connect clinical staff with patients, and to create a network outside the walls of your clinic.
While social media can be a beneficial marketing tool, it is important for rheumatologists to address the proper ways to use this outreach both inside and outside the workplace through a specific media policy